ClearPay at Shoptalk Europe
Activation of Lead-Focused Smart Vending Machine with gamified data-capture
At Shoptalk Europe – the arena which brings together the most powerful retailers and brands to realize the most critical business-to-business deals – ClearPay faced the search for out of the box method to get customer traffic to their booth. To accomplish this objective, we installed a self designed Smart Vending Machine equipped with an interactive game that provided entertainment to participants as well as help in generating leads.
One More Attraction For Traders – Lead Generating Smart Vending Machine
Our Vendmax™ Smart Vending Machine was the highlight of ClearPay’s booth not only in dishing out brochures but also in collecting vital lead information. Increasing the entertainment appeal through expérience technology, the machine devised an exciting branding experience that aimed at drawing more visitors while enabling ClearPay to capture valuable consumer data.
Interactive One-Armed-Bandit Style Game
The Smart Vending Machine was activated through a one-armed-bandit style game where visitors could try to win several prizes by spinning. This approach managed to captivate the visitors’ attention while effectively giving exposure to ClearPay’s marketing message. The incorporation of the gamified element rendered the Smart Vending Machine one of the best traffic magnets on the showroom floor.
Driving Engagement and Business-Critical Connections
Complementing its entertaining nature, the Smart Vending Machine served a promotional function as a tool for lead generation. The machine required participants to input their details in order to play, thus allowing ClearPay to procure useful leads whilst simultaneously providing an interesting experience. By combining customer engagement with data acquisition, the company ensured that its agenda was fully achieved at the event.
Key Results and Impact
ClearPay’s booth received a large number of visitors due to the Smart Vending Machine.
Customers exhibited a high level of engagement thanks to the interactive game.
The lead-generating function filled the gap and ClearPay met several business-critical connections.
Conclusion: A Smart Vending Machine That Draws Crowds and Ticks Leads.
While participating in Shoptalk Europe, we noted and proved how Smart Vending Machines can be effectively used for lead generation while working with ClearPay. Including these elements into the activation helped ClearPay create a fun activation that did not only attract people but also help get important business leads. Moreover, the activation demonstrated the fact that SMV can be an effective weapon in the arsenal of the brands intending to cut through sea of competitiveness at big industry shows.
