Louis Vuitton x Yayoi Kusama
smart claw machines, cup cakes, robots and colourful dots everywhere…
Harrods was the venue for the Louis Vuitton x Yayoi Kusama collection launch, it was covered it in dots inside and out. If that wasn’t enough, we put two of our shiny smart claw machines on the first floor. There was a new level of fun in the air.
Campaign
In-store experience allowed people to see but also feel and be part of the new collection. Smart claw machines were so much fun for the clients who let themselves get sucked into the whirlpool of prizes. In this case, shoppers were asked to use special tokens and play the claw machines. The response was huge, thousands of people wanted to see what prizes were in the machines to make their visit more exciting.
Results:
2 smart claws
42 live days
14,783 Players
Engagement and Impact
This wasn’t just about showcasing a new collection—it was about creating an experience that would leave a lasting impression. The smart claw machines quickly became the centrepiece of the event, drawing in crowds and keeping them engaged.
Social amplification
Instagram and Tik Tok and every other platform were flooded with posts, stories and reels about the activation and smart claw machines within days.
Not only did this increase awareness of the collection launch but it also triggered a chain reaction and attracted more people to Harrods to see it for themselves and try their luck on the smart claw machines!
Insights
This shows how smart claw machines can be used as customer engagement and social media marketing tool. In 42 days the machines had thousands of interactions and created a fun and lively atmosphere. The activation also deepened customer relationships, brought them back for repeat business and created some noise both online and offline about the event.
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