eBay X Sneaker Con
High speed engagement with eBay reaction game Smart Vending Machine Activation at Sneaker Con
We completely changed the mundane experience of a vending machine at Sneaker Con for eBay’s activation by creatively adapting a Vendmax™ Smart Vending Machine for the occasion. It represented more than just a machine for thousands of dollars of rare images and brand products; it represented a brand new approach in combining technology and fashion.
Integrated DMX Moving Head Lights add impact.
Design feature of our Vendmax™ Smart Vending Machines that was bespoke for eBay included a More Buying Option feature and therefore made the Vending Machine unique when compared to Vending machines. We transformed the vending machine by adding DMX moving head lights which made it a visual show that immediately captivated the attention of the Phoenix Sneaker Con. So by the add of this technology with lighting to the Vendmax™ machine, this not only functional piece of equipment but became an integral part of the event ambience by engaging the customers through out the event.
Exclusive Merchandise and a Memorable Experience
The Smart Vending Machine was filled with several exclusive merchandise making the participants more willing to join. This unusual combination of goods and high definition products created a captivating experience with the brand which was pleasant to all. By integrating exclusive sneaker-related products with a moving picture, we made sure that the machine was one of the key attributes of eBay at Sneaker Con.
Driving Brand Engagement with Experiential Technology
Ours is the best example that proved a very good vending machine design is a part of a matured event by eBay in which technological experiential assets were incorporated. Vendmax™ Smart Vending Machine was not simply a product with which the attendees could interact as it also rapidly transformed into a marketing device through the creative animation and sophisticated design of the structure. This perfect combination of technology with functionality is what separated eBay from its competitors in an extremely populous and competitive market.
Key Results and Impact
With the Vendmax™ machine, Sneaker Co has managed to harness the experience in eBay’s branding while inducing interaction in the users:
The DMX moving head lights drew crowds and made the actual activation visually appealing
Special t-shirts with other exclusive merchandise generated buzz and excitement amongst the guests
The Smart Vending Machine provided for an experience that will remain with the participants
Conclusion: Immersive Experience Events With Smart Vending….
We took Smart Vending Machine to a higher level during the Sneaker Con event for eBay. This project proved our ability to adapt them to the requirements and goals of a specific event, provided users would enjoy the machines and remember the brand. The success of this activation proves that smart vending machines can and should play an active part of every envisaged marketing strategy with the aim of creating excitement around a product and preserving the product to the consumers.
