Netflix x Sqiud game
We recreated the ‘Glass Bridge Challenge’ with experiential Smart Vending Machines
We teamed up with Netflix to bring the epic ‘Glass Bridge Challenge’ from the hit show Squid Game to life in London. Using our Vendmax™ smart vending machine, we turned this iconic challenge into a high-stakes, high-reward experience that had participants and spectators hooked.
Campaign
We used our custom Vendmax™ hardware to track participants’ steps as they crossed the recreated Glass Bridge. Smart vending machine tech allowed us to create a seamless and interactive experience for Netflix fans. The challenge was just as suspenseful and exciting as the original, but our tech ensured it was fun and safe for all.
The Vendmax Plus, Smart Vending Machine with 'Glass Bridge'
Results:
3 Live Days
1,353 Players
46 Winners
Engagement and Impact
The Glass Bridge Challenge was a great example of how smart vending machines can be used to create a memorable experiential marketing campaign. It drew a big crowd and generated lots of buzz, and was part of Netflix’s brand experience strategy to bring a loved show moment to life. Winners got exclusive prizes to boot!
The User Experience
The goal of the game is straightforward: step on the correct tiles to advance across the glass bridge. However, be cautious—one wrong move and it’s game over! Our app seamlessly integrates with our new stepper hardware, which tracks users’ steps. The farther they step, the greater the rewards.
Insights
This activation showed the power of experiential marketing to drive engagement. By combining smart vending tech with a cultural reference, we created a unique and unforgettable brand experience that worked for participants and onlookers. This campaign proves that smart vending machines can be used in experiential marketing to create interactive, high-impact experiences that leave a lasting impression.
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