EE x XL E-Sports

EE Power Up Program: Smart Photo Booth and Custom Trading Card Kiosk

EE set out to advertise and promote applications to the “Power Up Program,” a program with a unique aspect geared towards the women in gaming. We decided to utilize our innovative Smart Photo Booth and print kiosk to engage participants and create a lasting brand experience – participants took photos and made their own customized Valorant trading cards.

Interactive User Experience

That interactive environment allows users to select from an array of trading card alternatives soccer skins and talents from the favorite game of Valorant soccer. Upon crafting the well-defined cards, the following groups are able to print the cards through our suggested kiosk taking back something physically from the event. To raise even further interest with all printed cards a users got each card with a chance of winning a rare shiny card in boosters what bring more interaction to the customers and to the gamification.

Smart Technology for Rendering Impressive Experiences to Customers

We implemented our Smart Vending carelessly with the photo booth and print kiosk in order to provide the fun and entertaining experience which would assist EE in marketing their Power Up Program. This custom solution gave the participants a different approach to the brand engagement while still promoting the EE brand of gamin empowers women.

Creating Engagement and Loyalty to the Brand

When we brought the experiential technology to the event, we set up an atmosphere where the delegates not only participated in EE’s program but also walked away with something valuable and personal. The value lens trading cards introduced a level of thrill and ensured that all the participants walked away positively inclined towards the EE brand.