Hask x Stylist Live

Smart Vending Machine experience for personalisation and Brand Education

During Stylist Live, we designed and implemented a smart vending machine satisfying an original design brief for the hair care brand Hask, aimed primarily at increasing their followers on Instagram and educating the target audience. The immersive activity invited the guests to follow Hask Instantly and then take a quiz based on their unique hair complaints and Hask remedies. The vending machine for hair products instead of money rewarded them with a dressing manual suitable for their hair type based on their quiz.

smart vending machine touch screen experiential make-up experience with personalisation Hask

Smart Vending User Experience

A smooth and fun experience design is what we came up with as we hoped to achieve both brand education and also social impact. The guests were first asked to be douched to social networking by following Hask on instagram, this enabled wider reach to social networking sites, and then followed this up with asking the attendees multiple choices questions depending on their hair care requirement. The Smart Vending Machine effectively understood their other side and composed a targeted Hask product promotional speech and the appropriate incentive for each survey taker helping every participant to go home with appropriate hair products.

Brand Education through smart vending machines

One of the features of this experience was a Smart Vending Machine, which made it possible for the participants to engage with the brand in an interesting and educational manner. The quiz aimed at educating participants on the product portfolio of Hask, while also quizzing them and offering tailored solutions for hair care. This approach of using technology in creating experiences enhanced the visuality of the brand, making the attendees have a good view of the brand.

Fostering Customers Brand Connectivity on Social Media Platforms

Requesting guest stylists to follow Hask on Instagram before interchanging with the Smart Vending Machine enabled us to drive social media engagement and bring product knowledge at the same time. This application of experiential marketing was ingenious in that there was a good mix of engaging with customers and social engagement, which cemented Hask’s participation at Stylist Live even more.