Coca-Cola: Recycle & Reward

Sep 27

Reverse Vending Machine Activation

When Coca-Cola approached us to create a custom concept that aligned with their sustainability initiatives, we knew our Reverse Vending Machine would be the perfect solution. Already designed to reward users for recycling, this Recycling Vending Machine fit seamlessly with Coca-Cola’s efforts to promote eco-friendly behaviors and engage customers in a meaningful way.

Special Olympics reverse vending machine recycling activation for Coca-Cola.

Why Our Reverse Vending Machine

Our Reverse Vending Machines, are integrated with recycling sensors and decorative LED light fіxures, was the key element оf this strategy. In response to the enormous machine, plenty of rewarding opportunities for plastic bottle and can recycling were offered during the event. For five days running, guardians of the environment queued at the activation to redeem, and participate rewards for efforts made to protect the environment.

Campaign Result and Involvement

Deployed across two locations and after four live days, our Reverse Vending Machine being deployed for the first ime wowed many by reaching the following level: The level of giving out 2,784 interractions with the Recycling Vending Machine status

In any shape or form multiplied extremely positive impressions of both Coca-cola and attendees. This campaign is embraced the success of the application of our Smart Vending Machine technology through fusing sustainability and customer engagement enhancing brand experience.

Rewarding Positive Actions

The more participants interacted with the Reverse Vending Machine, the more they were motivated to make contributions by recycling since they were able to receive rewards. The machine provided a convenient way to make people feel good about doing the right thing, and helped Coca-Cola convey their message of sustainability during a great interaction with the consumer. The campaign illustrated our existing Recycling Vending Machine’s potential of creating positive and rewarding act through simple and fun activities – recycling.

Reverse Vending Meets Coca-Cola’s Sustainability Goals

This was a successful example of collaboration that showcased the flexibility of our Reverse Vending Machine implementation in the green economy. Coca-Cola successfully addressed their need for an effectively sponsored activation and an engaging product by using one of our filler technologies. The proof of concept demonstrated that Smart Vending Machines solutions are perfect for delivering and enhancing efficient interactions with brand attributes.