Pepsi: Recycle for the Win, Champions League
Fans get interactive with Reverse Vending Machines
We were stoked to work with Pepsi to bring our Recycle & Reward tech to life in a fun activation that spoke to Champions League fans. We used reverse vending machines to incentivise recycling and gave customers the chance to win some amazing prizes including the Champions League match ball. This was at two prime locations in London and thousands of people turned up to be part of the Pepsi sustainable experience.
Campaign
We used our custom Vendmax™ hardware to track participants’ steps as they crossed the recreated Glass Bridge. Smart vending machine tech allowed us to create a seamless and interactive experience for Netflix fans. The challenge was just as suspenseful and exciting as the original, but our tech ensured it was fun and safe for all.
Engagement and Impact
The ‘Recycle for the Win’ activation was a great example of how reverse vending machines can be used to create a brand experience and promote sustainability. By adding a game mechanic and desirable prizes we encouraged thousands of people to recycle and associate the Pepsi brand with positive environmental behaviour. The campaign exceeded expectations and reinforced Pepsi’s commitment to sustainability and consumer
4 Live Days
5,170 Cups & Cans Recycled
The User Experience
The activation was interactive and rewarding. When customers recycled a Pepsi cup or can into our reverse vending machine the UI would activate and a custom Plinko game would appear to reveal their prize. The game kept participants engaged and as part of the overall experiential marketing. Users could also win tickets to next year’s Champions League Final by scanning a QR code and submitting their details.
Insights
This activation showed how reverse vending machines can be used in experiential marketing and how you can combine brand messaging with interactive tech. By making it fun and rewarding we made the Pepsi message land with a wide audience and solidify their position as a sustainable brand and marketing innovator.
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