Connectivity Unleashed with an exciting Smart Claw Machine Brand Experience

As the Official Connectivity Partner of Wimbledon 2023, we wanted to show the power of connectivity through a series of fun activities and brand experiences in our Wimbledon Suite. To add to this experiential activation we brought in our bespoke smart claw machine, with a built in touchscreen and user friendly interface to entertain all Wimbledon guests.

Smart Claw Machine

Wimbledon guests flocked to the Vodafone Suite to play the smart claw machine. By scanning the VeryMe QR code they could win a range of prizes. The smart claw machine offered prizes from snacks at Wimbledon to a brand new coffee machine, a fun and interactive brand experience. This activation entertained and reinforced Vodafone’s connectivity promise by linking digital engagement to physical reward.

Results:

14 live days

+4.2K PLAYER

521 winners

Engagement and Impact

The smart claw machine allowed Vodafone to capture valuable customer data, to better understand attendee behaviour. This data capture also helped to build customer loyalty by offering exclusive rewards through a simple and fun user journey. This activation shows how smart vending machines and smart claw machines can be used to create live brand experiences that engage with people and drive long term engagement.

Insights

The smart claw machine was a hit, attracting large crowds and lots of brand visibility. This experiential activation showed how smart vending technology and interactive experiences can exceed customer expectations and deliver brand impact. This campaign proves smart vending machines and claw machines can create live brand experiences that drive customer loyalty and capture data.