Selfridges: Loyalty Engagement
Selfridges Beauty Workshop: Smart Claw Machine Drives Customer Engagement
At the Beauty Workshop weekend at Selfridges, Oxford Street, our Smart Claw Machine was a real showstopper, with customers signing up to the Selfridges loyalty programme in droves. To play, customers had to give us their data and sign up to the programme before they could have a go at winning some amazing prizes.
Smart Claw Machine Technology
Our Smart Claw Machine is a modern take on the classic claw machine. We’ve reengineered it with smart technology – touchscreen, QR and barcode scanner, interactive user experience. We turned the old claw machine into a high-tech engagement tool, so customers have a hassle free and fun experience.
Customer Data Capture & Brand Engagement
Before playing the Smart Claw Machine, customers had to sign up to the Selfridges loyalty programme, capturing valuable data for the brand. This not only drove participation but also customer loyalty as customers wanted to play the fun gamified experience. The interactive elements of the machine and the rewards reinforced the brand connection with the customer.
Results
The Smart Claw Machine was a great tool for customer engagement at the Selfridges Beauty Workshop. We blended classic arcade fun with modern smart vending technology to create an activation that was fun and effective at driving sign ups to the loyalty programme, growing the Selfridges customer base in a new way.
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