Adidas: NZXT Retail Activation
Smart Vending Machines Transform the Shopper Experience
We teamed up with Adidas to create a game-changing retail activation for their Oxford Street flagship store. This activation featured smart vending machines to drive sales, reward customers and create an unforgettable brand experience for NZXT Destination product enthusiasts.
A New Kind of Shopper Experience
This was more than a retail promotion, it was an experience. From the moment you walked into the store we wanted to engage customers. We wanted to combine the fun of shopping with the thrill of winning, to create an environment that would not only drive sales but also loyalty.
The How:
Incentivized Purchases: Customers who purchased selected NZXT Destination products received a unique QR code, linking their purchase to a personal shopping experience.
Smart Vending Machine Activation: With their QR code, customers approached the smart vending machine, scanned their code and unlocked a reward. The machine was filled with great prizes and added an element of surprise and delight to each interaction.
The Vendmax Plus, Smart Vending Machine with 'Glass Bridge'
A Brand Experience
It wasn’t just about sales; it was about creating a connection between the brand and the customer. The smart vending machine became a focal point in the store, attracting crowds and generating noise. The interactive nature of the experience – where customers could see the rewards of their purchase instantly – amplified the excitement around the NZXT Destination products. It turned a normal shopping trip into an experience that would be remembered.
Campaign:
The Adidas NZXT retail activation is a great example of how smart vending machines can be used strategically to enhance the retail experience. By combining technology with experiential marketing Adidas created a unique environment that drove immediate sales and long term benefits through data capture and customer loyalty.
Key Results:
Sales: The incentivised purchasing model led to a big increase in NZXT Destination product sales as customers wanted to be a part of the experience.
Customer Engagement: The smart vending machine created an engaging and interactive touchpoint, turning the shopping experience into an event that customers wanted to share.
Data Capture: The QR codes gave Adidas valuable insights into customer preferences to inform future marketing.
Brand Loyalty: By rewarding customers in real-time and creating a memorable shopping experience Adidas created a deeper connection with their audience and encouraged repeat visits.
Insights
The Adidas NZXT Retail Activation was more than a sales campaign; it was a full brand experience using the latest smart vending technology to engage, sell and capture data. It exceeded expectations and proved that experiential marketing and innovation can come together to create amazing retail experiences. As a result Adidas solidified its position as a retail innovator and created an experience that customers will remember and set a new benchmark for in-store activations.
See more…
