COS x Coco Capitán: London Pride
COS x Coco Capitán: A Smart Vending Machine Activation for London Pride
To celebrate London Pride, COS launched our Vendmax™ Plus Smart Vending Machine with artist Coco Capitán. This experiential activation brought a one-off shopping experience to Kings Cross, where you could shop the exclusive, limited-edition capsule T-shirt collection designed by Coco Capitán—before it launched globally.
Smart Vending Machine for Brand Experience
The Smart Vending Machine was the focal point of the activation, where you could experience the collection in a fun and new way. This wasn’t just about sales—it was about creating a brand experience for the customer, where art, fashion and tech collided. Placed in the heart of Kings Cross, the Smart Vending Machine gave fans a chance to interact with the collection in a digital way and in real life.
Customer Experience Through Smart Vending
The Vendmax™ Plus Smart Vending Machine gave COS a frictionless customer journey. Users could buy exclusive T-shirts from the machine and the interactive display made buying from a vending machine feel like an experience not a transaction. The smart interface was simple and brought in the crowds who wanted to be the first to get their hands on the limited-edition items. This was a must-see during London Pride.
Smart Vending Success
The limited-edition collection sold out in 4 days—way above the KPIs. The Smart Vending Machine was a sales and customer interaction driver and turned what could have been a retail moment into a tech-driven activation. The combination of COS’s fashion and Capitán’s art made the Smart Vending Machine experience even more special.
Smart Vending for Experiential Marketing
This shows the power of Smart Vending Machines to create brand experiences. By using the flexibility and tech of Vendmax™ Plus, COS created an experiential marketing campaign that generated noise and met and beat sales targets. Smart Vending Machine tech helped COS stand out at London Pride and gave customers a way to interact with the brand.
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