Netflix X ComicCon: Bloodwitch or Fairborne?
Bloodwitch or Fairborne? Netflix’s The Bastard Son & The Devil Himself Activation with Smart Vending Machines at ComicCon
To mark the launch of Netflix’s The Bastard Son & The Devil Himself, fans at London ComicCon got to experience an activation that was all about engagement and excitement. The hub of this activation? A smart vending machine experience created and delivered by The Machine Company, where fans could choose their side – Bloodwitch or Fairborne. The prize for taking part? Hyper-realistic, edible human hearts dispensed from a smart vending machine. #hearteaters
Smart Vending Machine Experience
The smart vending machine activation was designed to bring fans into the world of The Bastard Son & The Devil Himself. With smart vending machine technology at the forefront, attendees could use this system to interact with the show’s dark themes. The Machine Company created a custom smart vending machine interface for ComicCon attendees to take part in an experience and win prizes. ### Prizes
One of the highlights of the activation was the hyper-realistic edible hearts dispensed from the smart vending machine. Fans could interact with the machine after choosing their side—Bloodwitch or Fairborne—and receive their themed prize. The smart vending machine integration created a fun, game-like experience, drew fans into the activation and made the process easy and memorable. The physical interaction with the smart vending machine was a tech-driven touchpoint to the brand experience.
Next Gen UI and Data Capture via Smart Vending Machines
The Machine Company’s smart vending machine went beyond just prize dispensing. With a full UI, the smart vending machine collected data from participants while keeping the interaction seamless. Attendees would register their participation through the machine and the event’s smart vending machine also captured data, so Netflix could gain insight into fan behaviour. This tech added a memorable fan experience and valuable data for future activations, showing how smart vending machines are key to modern customer engagement.
Smart Vending Machines Extend Reach
The smart vending machine experience was very visual. Fans at ComicCon posted, stories and videos of the activation, of them interacting with the smart vending machine and their hyper-realistic edible heart prizes. #hearteaters extended the reach of the campaign beyond the event, how a smart vending machine can drive physical and digital engagement.
Smart Vending Machines are the Future of Branding
The Netflix activation at London ComicCon showed how smart vending machines can deliver big brand experiences. The interactive smart vending machine allowed for easy brand engagement and prizes that tied in with the show. By using the smart vending machine as the main touchpoint for customer interaction, Netflix created a tech-driven experience that fans would share.
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