Harrods: HBeauty Carnival - One-Armed-Bandit ‘22

Sep 25

5 weeks, 5 citys. DJ's, Champagne Bars and our Smart Vending Machine dishing out prizes

Harrods asked us to come up with a very interesting prize feature so that listeners would be able to create some social content for the very first H Beauty Carnival. Volunteering for this task, we built a one-of-a-kind transfer-a-picture-here Instagram-based Vendmax™ Smart Vending Machine to fascinate the buyers with a sponsored One-Armed-Bandit type of game engagement. Playable via content shared on Instagram, these attendees were rewarded with amazing gifts while boosting their delay with the brand’s gifts.

The Power of Experiential Technology: A Standout Activation

Our Vendmax™ Smart Vending Machines created a compelling brand engagement that kept the participants entertained for 5 weeks and in 5 cities. The uptake was phenomenal—our Smart Vending Machine became the centre stage during the carnival with people lining up inside the store and out through the doors on every activation day.

The Vendmax , Smart Vending Machine @ HBeauty

Results:

5 cities

10 Live Days

22,456 Players

6.4m Social reach

Engagement and Impact:

Unbelievable 6.4 million social reach through the content produced by the users. They competed to share pictures and videos of themselves using the product and engaged eagerly in an Instagram sharing contest to get rewards with prizes making it not only increasing customer engagement but also increasing social media presence. The seamless implementation of experiential technology further enhanced the interaction but also leveled up the fun and unforgettable experience that Harrods had with its crowd.

The User Experience

We built a one-of-a-kind transfer-a-picture-here Instagram-based Vendmax™ Smart Vending Machine to fascinate the buyers with a sponsored One-Armed-Bandit type of game engagement. Playable via content shared on Instagram, these attendees were rewarded with amazing gifts while boosting their delay with the brand’s gifts.

Delivering Results with Smart Vending Technology

Needless to say Harrods was relishing the outcome as the foot traffic and the noise generated both in stores and online by our Smart Vending Machine was far more than expected. The blending of experiential technology and brand experience in the activation assisted in further bolstering Harrods’ constantly innovative method of connecting with the clients as well as building the excitement surrounding the H Beauty Carnival.