Smart Vending Machine Experience at Bonaroo and Lollapalooza

Welcome to the Hulu Motel! We have successfully executed merchandising DPA’s smart vending machines at two of the largest music festivals. Each festival experiences thousands of the audience walking into Hulu’s customized motel experience, whereby attendees are able to ‘checkout’ by acquiring exclusive Hulu merchandise. There was close working relationship between our team and Live Nation in a manner that offered a branding opportunity to the festival participants that remained in their minds.

Smart Vending Machines Powering the Activation

Nestled within the epicenter of this activation were our Vendmax™ Smart Vending machines that facilitated the brand to festival right in-front of them in an enjoyable yet easy way. When patrons roamed the Hulu Hotel, they were able to utilize the vending machines that they were able to obtain cool freebie items which helped enhance their involvement and made the guests feel a connection with the brand. The Smart Vending Machine allowed the user’s experience to be tactile and entertaining in a high-tempo festival setting by being a new dynamic and way of using import like telephone that incorporated entertainment and utilization.

Results from the Hulu Motel Experience

Over the course of two festivals and four live days, the activation managed to attract more than 4000 interactions demonstrating the strength of the Smart Vending Machine in a bustling event environment. Spare interaction gave all the visitors an opportunity to go back with hilariously contrasting Hulu branded items thereby deepening the brand in the minds of the festival attendees.

Smart Vending Success

The fusion of Hulu’s brand with cutting-edge smart technology made the Smart Vending Machine experience even more memorable for festival-goers, creating a unique and lasting impact.

Developing brand experience with Live Nation

The reason that the activation of Hulu Motel was a success was due in large part to our cooperation with Live Nation. Of course, Live Nation was great to work with. But the real star of the activation was our Vendmax™ Smart Vending Machine was seamlessly integrated into Hulu’s bespoke motel. Our smart vending technology proved got thousands of guests involved. This activation worked remarkably well at both Bonaroo and Lollapalooza and created an experience that helped bolster Hulu’s space in the festival.